Between a Zap and a codebase.
Make sits between a one-step Zap and a private app: real branching, real error routing, and a canvas an operator can read. We build there while the process still changes weekly, and we move it into code once it settles and starts carrying revenue.
The business logic ended up on a canvas.
A scenario gets built to cover a gap for a quarter. Two years later it assigns owners, writes deal amounts and decides who gets billed. It has no tests, no review and no second person who understands it, and the operator who drew it has left.
Build it here. Promote it later.
MakeWhat the canvas is good for.
Scenarios with real branching
Routers, filters and iterators used to model the actual decision the operator makes, instead of six near-identical scenarios that drift apart the first time a rule changes.
Error routing on every module
An error path on each call that can fail, with a break directive and a store for the record that did not make it, so a rate limit costs you a retry rather than a day of missing data.
The line to a private app
Anything that touches money, ownership or a customer-facing record gets written as code with tests. Make keeps the parts that are still being argued about.
Ops work that changes weekly
Enrichment, routing, file handling, notifications and the internal chores that a team wants to edit on Tuesday without waiting for a deploy.
Custom calls where connectors stop
HTTP and webhook modules against APIs Make does not ship a connector for, with auth, pagination and rate limits handled once instead of copied between scenarios.
Visibility over the whole estate
An inventory of every scenario, what it writes, who owns it and what breaks if it stops — because the risk is the scenarios nobody remembers building.
Trace, decide, build, promote.
Trace
Every live scenario followed through to what it writes and how often it fails. The ones with no owner get read first.
Decide
Each process placed on one side of a line: still changing and it stays visual, settled and revenue-critical and it becomes code.
Build
Scenarios rebuilt with error routing, idempotent writes and naming an operator can follow, so a handover does not require the person who drew it.
Promote
The logic that earned it moves into a private app with tests and logs, and the scenario that replaced it is switched off rather than left running quietly.
Silent failure is worse than a stoppage.
A scenario that halts gets noticed. A scenario that skips a record because a filter did not match, or retries a write and creates the deal twice, does not. The failure surfaces weeks later as a number nobody can explain — so error paths and idempotency come first, not after launch.
Tell us what the canvas quietly decides.
Tell us what you are running
What the system does today, where it breaks, and when it has to work. An engineer reads it — you get an answer inside one business day, not a sequence.