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We build companies, and the systems they run on.

Draidel is a technical partner for go-to-market. Engineers and operators, not an agency — we ship the system, then run it with you until the number is repeatable.

Edition 2026Founded 2005Partner tier PlatinumMarkets 6
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The premise

Most revenue systems are assembled by accident. Ours are designed.

Nobody buys a mess. It accretes.

Offer, segment, pricing, and the motion that carries them.

A positioning document, a pricing model, and a launch plan your team can run without us in the room.

One pipeline definition every team argues from.

Instrumented funnel, owned definitions, and a forecast built from primary data.

Twenty years of portals, migrated without losing a record.

Architecture, migration, integration and the automation your operators keep running.

Models that touch revenue, not demos.

A warehouse, the contracts around it, and the few models that actually move a number.

The product the go-to-market motion needs.

Platform work, integrations, and the internal tools nobody wants to buy twice.

The work

Rarely new software. Removing the joins nobody owns.

Most of what we are hired to fix was bought, not built: a tool here, a workaround there, and a number nobody can defend. The work is making one system out of it.

Case 01

Kohr Wealth

Wealth management · Calgary

Sophisticated internal processes redesigned technology-agnostically, then implemented in HubSpot — a system built around how the firm actually works.

Case 02

Protege

AI and data exchange · United States

Sales through to delivery orchestrated across HubSpot, Make, ClickUp, Slack and Linear, with HubSpot as the single source of truth.

Case 03

Regency Health Care

Home care · New York City

HIPAA-compliant process transformation from intake to aide management, modelled in BPMN before a pipeline was built.

Case 04

Jamming

Events · Lima

B2B and B2C operations cleanly separated, overlapping tools removed, and a lean stack built around HubSpot.

How an engagement runs

Diagnose, design, build, instrument, hand over.

01

Diagnose

Two weeks inside the systems you already run — the data, the handoffs, and the definitions people argue about.

02

Design

One architecture, written down: what each system owns, what crosses between them, and who signs off on a number.

03

Build

Engineers, not a briefing. Migrations, integrations, automation and the internal tooling the motion needs.

04

Instrument

Reporting built from primary data, so the forecast is something a board can interrogate.

05

Hand over

Documentation, training, and a period where we run it with your team before we stop.

Operators we build with
ThalesImpervaCameoMozAPMEXRaySecurBolsterHuifyRegency Health CareNiche Academy

Two systems, one definition.

The firm
2005building revenue systems since
6countries, one operating standard
PlatinumHubSpot partner tier
Ventures

We take our own advice, and our own risk.

Draidel Ventures builds and operates companies on the same stack we hand to clients. It is where the playbook gets tested before anyone else has to run it.

The venture studio

Let's build something that holds.