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Migration

HubSpot to Salesforce migration.

Before you leave, find out what actually broke. We are a Platinum HubSpot partner and we will still move you off it. Most teams searching for a way out have an implementation problem rather than a platform problem, and replatforming carries that problem to a new licence. We will tell you which one you have.

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The problem

A new CRM does not fix an undefined process.

The reasons people leave HubSpot are nearly always the same four: reporting that does not match the spreadsheet, a data model that never fitted the business, licence cost that grew faster than the team, and nobody owning the portal. Exactly one of those is solved by changing platform.

The platform is rarely the problem.

What actually breaks

What leaving costs, stated plainly.

Marketing email history

Sends, opens, clicks and the unsubscribe state behind them are the record of how you have treated your list. Most destination systems import contacts and consent but not the engagement history that made your segments work.

Attribution and campaign data

Multi-touch attribution, campaign membership and first-touch source are computed inside HubSpot. They leave as static property values at best, so the reports built on them do not follow.

Workflow logic

Every workflow is business logic, and none of it exports. It gets read, documented and rebuilt in the destination system, which is usually the largest single line in the project.

The CMS, if you are on it

Pages, blog, forms and HubDB-driven content are a whole second migration with its own redirect map. Teams costing a CRM move routinely forget the website is also on the platform.

Sequences, templates and snippets

The sales team has built up a library over years. It does not export in a usable form and rebuilding it is the change nobody budgets for and everybody feels.

Meeting links and live integrations

Booking links are in email signatures, on the website and in ad campaigns. Forms are embedded on pages you may not control. All of it keeps working until the day the portal is cancelled.

How it runs

The sequence, start to cutover.

01

Discovery

Object counts, custom fields, automation and the integrations that will break on the way out, read from the source system rather than from a questionnaire.

02

Mapping

Field by field, including what will not carry across, agreed and signed before anyone exports anything.

03

Dry run

A complete rehearsal into a sandbox portal, reconciled against source counts so the gaps surface a month early rather than on cutover night.

04

Automation rebuild

Workflows, sequences and routing rebuilt to the new model rather than transliterated from the old one, which is how a migration inherits a decade of workarounds nobody remembers writing.

05

Cutover

A dated switch with the legacy system read-only for a defined window, and a rollback that was tested rather than assumed.

06

Post-migration support

A named engineer through the first full reporting cycle, which is when the questions actually arrive.

What we usually find

Three weeks of work, not a replatform.

The most common finding is a portal with no owner, a lifecycle model nobody agreed, and reports built on properties that three different workflows write to. That is weeks of work, not a migration. If we find the opposite — a genuine platform mismatch — we will say so and run the move properly.

Frequently asked

What people ask before they commit.

You are a HubSpot partner. Why would you help us leave?

Because we are engineers before we are a partner, and a client who should move and does not is a client who stops trusting us. We would rather run the migration honestly than argue you into staying on a platform that genuinely does not fit.

How do we know whether it is the platform or the implementation?

An audit answers it in two to three weeks. We read the portal end to end and come back with what is wrong, what it would cost to fix in place, and what it would cost to leave. Then you choose with numbers in front of you.

Can you migrate us to Salesforce?

Yes. We have worked inside Salesforce orgs for twenty years, which is also why we can tell you accurately what it will cost to run once you are there.

What about our website if it is on HubSpot CMS?

It is a separate migration with a redirect map, template rebuild and domain cutover of its own. We scope it separately so the cost is visible rather than buried in the CRM project.

Will we lose our email engagement history?

Largely, yes, and you should plan for it. Contacts and consent carry. The record of what each person opened and clicked over the past five years generally does not survive into a new platform in a usable form.

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Tell us what you are running

What the system does today, where it breaks, and when it has to work. An engineer reads it — you get an answer inside one business day, not a sequence.

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