Development

Software that ships — and keeps shipping.

Integrations, custom applications, and the platform work that connects your product to the systems your business already runs on.

30 min
Free
1-on-1
1st week
What we build

Full-stack delivery

  • Custom development

    Your prospects' wish list, handled

    • Custom CRM objects and properties
    • Workflow automations and integrations
    • Custom modules and themes
    • Private apps and serverless functions
  • Data migration

    Clean moves, zero downtime

    • CRM migrations from Salesforce, Pipedrive, Zoho
    • Data mapping and transformation
    • Historical data preservation
    • Post-migration validation and cleanup
  • Integration solutions

    Connected stack, not duct tape

    • API integrations with ERPs and billing systems
    • Marketing automation connections
    • Custom middleware development
    • Real-time data synchronization
  • RevOps consulting

    Process that converts

    • Process optimization and alignment
    • Revenue architecture design
    • Reporting and analytics setup
    • Team training and enablement
  • Sales enablement

    Reps sell, systems do the rest

    • Sequences and outreach automation
    • Meeting booking flows
    • Proposal and CPQ workflows
    • Win/loss analysis frameworks
  • Onboarding and training

    Adoption, not just setup

    • Team onboarding programs
    • Admin training and certification prep
    • Documentation and playbooks
    • Ongoing office hours support
How it works

From discovery to production

  • Discovery

    We map your current systems, identify friction points, and define technical requirements. No assumptions — just evidence from your actual stack and workflows.

  • Architecture

    Design the technical blueprint — system diagrams, data models, integration maps, and infrastructure plans. You see exactly what we'll build before a single line ships.

  • Build

    Iterative development in short cycles. Working software every two weeks. Code reviews, automated testing, and staging environments so nothing surprises you.

  • Ship

    Production deployment with monitoring, documentation, and knowledge transfer. We don't disappear after launch — we make sure it runs and your team owns it.

The difference

Solo vs. partnered

Without a partner

  • Generic estimates, delayed responses
  • Limited technical representation on calls
  • Extended timelines, quality concerns
  • Stuck at Starter and Professional tiers
  • One-time setup, churn risk
  • You handle everything alone

With Draidel

  • 24-hour detailed technical assessments
  • Join discovery calls, deliver live demos
  • Certified developers, rigorous QA, documentation
  • Unlock Enterprise tier opportunities
  • Ongoing support, optimization, expansion revenue
  • A full technical arm behind your deals
Common questions

Answers before you ask

  • How fast can you get us live on HubSpot?

    Most portals go live in 45 days. We scope in week one, build in weeks two through five, and run migration and enablement in parallel so your team is productive on day one.

  • Do you work with our existing stack?

    Yes. We have delivered 50+ custom integrations across Salesforce, NetSuite, Snowflake, Stripe and in-house systems. If it has an API, we can make HubSpot the source of truth around it.

  • Are you an agency or a dev shop?

    Neither. We are engineers and operators who build companies — our own and our clients. That means we own outcomes, not deliverables.

  • What does an engagement cost?

    Sprints start at a fixed fee so you can test us on a real problem. Ongoing partnerships are retained monthly and sized to the roadmap we agree on together.

  • Who will we actually work with?

    A founder is on every engagement. The team is senior by default — no layers between you and the people writing the code.

Still deciding?

Talk to a founder

Let us build something that compounds.

One conversation with a founder — no discovery deck, no junior account manager. Tell us the problem and we will tell you how we would build it.

  • Reply within 24 hours
  • A founder on every call
  • No sales deck