--- title: Pardot to HubSpot Migration — Draidel description: Pardot and Marketing Cloud Account Engagement to HubSpot migration. Engagement Studio, scoring and grading and completion actions rebuilt, with the Salesforce connector boundary redrawn. --- Draidel. **000***%* We build companies — Edition 2026 [Skip to content](https://www.draidel.com/pardot-to-hubspot-migration#main-content) [Draidel.](https://www.draidel.com/) 01[Menu](https://www.draidel.com/pardot-to-hubspot-migration#k-menu) Miami · Six markets · Since 2015 [*01*Services](https://www.draidel.com/services)[*02*Industries](https://www.draidel.com/industries)[*03*HubSpot](https://www.draidel.com/hubspot)[*04*Platforms](https://www.draidel.com/platforms)[*05*About](https://www.draidel.com/about)[*06*Events](https://www.draidel.com/events)[*07*Contact](https://www.draidel.com/contact) [Services](https://www.draidel.com/services) - [Go To Market](https://www.draidel.com/go-to-market) - [RevOps](https://www.draidel.com/revops) - [AI & Data](https://www.draidel.com/ai-data) - [Engineering](https://www.draidel.com/engineering) [Industries](https://www.draidel.com/industries) - [SaaS](https://www.draidel.com/industries/saas) - [Law Firms](https://www.draidel.com/industries/law-firms) - [Mass Torts](https://www.draidel.com/industries/mass-torts) - [AI](https://www.draidel.com/industries/ai) - [Home Care Agencies](https://www.draidel.com/industries/home-care-agencies) - [Health Care](https://www.draidel.com/industries/health-care) - [BPO](https://www.draidel.com/industries/bpo) - [Venture Capital](https://www.draidel.com/industries/venture-capital) - [View all→](https://www.draidel.com/industries) [HubSpot](https://www.draidel.com/hubspot) - [Audit](https://www.draidel.com/hubspot-audit) - [Onboarding](https://www.draidel.com/hubspot-onboarding) - [Consulting](https://www.draidel.com/hubspot/consulting) - [Implementation](https://www.draidel.com/hubspot-implementation) - [Migration](https://www.draidel.com/hubspot/migration) - [Integration](https://www.draidel.com/hubspot/integration) - [Development](https://www.draidel.com/hubspot/development) - [Training](https://www.draidel.com/hubspot/training) - [Pricing](https://www.draidel.com/hubspot-pricing) [Platforms](https://www.draidel.com/platforms) - [Salesforce](https://www.draidel.com/salesforce) - [NetSuite](https://www.draidel.com/netsuite) - [Microsoft Dynamics](https://www.draidel.com/microsoft-dynamics) - [ClickUp](https://www.draidel.com/clickup) - [Intercom](https://www.draidel.com/intercom) - [Notion](https://www.draidel.com/notion) - [Snowflake](https://www.draidel.com/snowflake) - [Databricks](https://www.draidel.com/databricks) - [View all→](https://www.draidel.com/platforms) Company - [About](https://www.draidel.com/about) - [Ventures](https://www.draidel.com/ventures) - [Case studies](https://www.draidel.com/case-studies) - [Events](https://www.draidel.com/events) - [Partners](https://www.draidel.com/partners) - [Compliance](https://www.draidel.com/compliance) - [Contact](https://www.draidel.com/contact) 66 West Flagler St, Miami [Start a project →](https://www.draidel.com/contact) [Close](https://www.draidel.com/pardot-to-hubspot-migration#site-header) Migration # *Pardot* to HubSpot migration. Leave Account Engagement with the scores intact. Pardot has been writing to Salesforce for years through a connector nobody wants to touch. Migrating means untangling prospects from leads, rebuilding Engagement Studio as workflows, and deciding what happens to scoring and grading on the other side. PardotMCAEEngagement StudioConnector The problem ## A prospect is not a lead, and both are a *contact.* Pardot keeps its own prospect database, synced to Salesforce leads and contacts through a connector with its own rules about who wins a field conflict. HubSpot has one contact. Collapsing three record models into one is the actual migration, and it is a data modelling exercise before it is an export. ## Three records. One *person*. Pardot — the connector What actually breaks ## What the connector was quietly doing. ### Engagement Studio Multi-branch nurture programs rebuild as HubSpot workflows. The logic translates; the timing semantics do not always, particularly around wait steps and re-entry rules, so each program gets walked rather than diagrammed. ### Scoring and grading are two things Pardot separates behavioural score from profile grade. HubSpot has one score plus properties. Deciding how that collapses, and whether sales notices, is a conversation with the sales leader rather than a mapping decision. ### Completion actions everywhere Completion actions hang off forms, files, custom redirects and emails, and they are invisible until you look at each asset. They are the most commonly missed piece of a Pardot migration. ### Custom redirects and tracked links Custom redirect URLs are live in emails, on partner sites and in ads. They keep resolving until Pardot is switched off, and then they do not. Every one needs an inventory and a replacement. ### Dynamic lists and the sync queue Dynamic list membership depends on the connector being current. A migration run while the sync queue is backed up produces lists that look wrong and are, until the queue drains. ### The Salesforce connector itself Turning it off changes what writes to lead and contact fields in Salesforce. If Salesforce is staying, the HubSpot integration has to take over those writes deliberately rather than by accident. How it runs ## The sequence, start to cutover. 01 ### Discovery Object counts, custom fields, automation and the integrations that will break on the way out, read from the source system rather than from a questionnaire. 02 ### Mapping Field by field, including what will not carry across, agreed and signed before anyone exports anything. 03 ### Dry run A complete rehearsal into a sandbox portal, reconciled against source counts so the gaps surface a month early rather than on cutover night. 04 ### Automation rebuild Workflows, sequences and routing rebuilt to the new model rather than transliterated from the old one, which is how a migration inherits a decade of workarounds nobody remembers writing. 05 ### Cutover A dated switch with the legacy system read-only for a defined window, and a rollback that was tested rather than assumed. 06 ### Post-migration support A named engineer through the first full reporting cycle, which is when the questions actually arrive. Where it usually goes wrong ## Sales finds out on *cutover* day. Pardot migrations are run by marketing and felt by sales. The grade disappears from the lead view, the Engage alerts stop, and the notification that used to arrive when a prospect hit the pricing page never comes. We map the sales-facing surface first and rebuild it before anything else moves. Frequently asked ## What people ask before they *commit.* Does our prospect data map cleanly to HubSpot contacts? Mostly, but the interesting part is the duplicates. Pardot prospects, Salesforce leads and Salesforce contacts frequently describe the same person three times with different field values. Deduplication rules get agreed in discovery, because they decide which version of the truth survives. Can we keep Salesforce and just replace Pardot? Yes, and that is the most common shape. HubSpot Marketing Hub replaces Pardot, Salesforce stays as the CRM, and the HubSpot Salesforce integration replaces the connector with a boundary written down rather than inherited. What happens to scoring? Behavioural score carries as a number and a rebuilt scoring model. Grade usually becomes properties plus a fit score. We rebuild both to match how sales actually prioritises today, which is often not what the old model says. How long does it take? Six to twelve weeks. Engagement Studio program count and the state of the Salesforce connector are the two things that move that number. Is Pardot being discontinued? No. Marketing Cloud Account Engagement is actively sold and supported. Teams move for cost, for the number of people it takes to run, and to stop maintaining an integration between two systems that should have been one. Next ## Where people go from here. ### [Every migration we run The full list of systems we move people off, and what each one costs in rebuild rather than in export.](https://www.draidel.com/hubspot/migration) ### [Salesforce to HubSpot migration Moving the CRM as well as the marketing automation, in one sequenced project.](https://www.draidel.com/salesforce-to-hubspot-migration) ### [HubSpot Salesforce integration Keeping Salesforce, with the connector replaced by an integration somebody designed.](https://www.draidel.com/hubspot-salesforce-integration) ### [HubSpot Marketing Hub implementation What replaces Engagement Studio, and how we implement it against your model.](https://www.draidel.com/hubspot-marketing-hub) Operators we build with ![Thales](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/thales.svg)![Imperva](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/imperva.png)![Cameo](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/cameo.png)![Moz](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/moz.png)![APMEX](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/apmex.png)![RaySecur](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/raysecur.svg)![Bolster](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/bolster.png)![Huify](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/huify.svg)![Regency Health Care](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/regency.svg)![Niche Academy](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/niche-academy.svg)![Thales](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/thales.svg)![Imperva](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/imperva.png)![Cameo](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/cameo.png)![Moz](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/moz.png)![APMEX](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/apmex.png)![RaySecur](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/raysecur.svg)![Bolster](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/bolster.png)![Huify](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/huify.svg)![Regency Health Care](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/regency.svg)![Niche Academy](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/niche-academy.svg) Start a project ## Leave the connector *behind.* ## Tell us what you are running What the system does today, where it breaks, and when it has to work. 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