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HubSpot

HubSpot ticketing and live chat.

A queue that routes itself. Ticket pipelines, SLAs, chatflows and the knowledge base. Built so agents work faster rather than slower, and so the support signal reaches the people who own the revenue.

TicketsSLAsLive chatKnowledge base
The problem

Everything is urgent, so nothing is.

One queue, no severity that means anything, and routing by whoever notices first. The strategic account waits behind a password reset, and nobody can tell whether response times are improving because there is no baseline worth trusting.

One queue. Every priority.

What we build

A support system that scales past ten people.

Pipelines that reflect real work

Separate pipelines where the work is genuinely different — support, onboarding, billing, escalation — rather than one queue with a category property nobody sets.

SLAs that match the contract

Business hours, response and resolution targets per tier, checked against what you actually promised customers rather than against what the tool defaults to.

Routing by skill and account

The right agent first time. Every reassignment is a delay and, for a frustrated customer, a repeat of the explanation.

Chatflows that qualify

Live chat and bots that gather context and route, rather than a widget that opens a conversation nobody is staffed to answer.

Knowledge base that deflects

Articles written from actual ticket volume, surfaced in chat and search, and measured on deflection rather than on how many exist.

Support signal reaching revenue

Ticket volume, severity and sentiment on the company record, so renewals and expansion conversations start informed.

How it runs

Audit, architect, build, hand over.

01

Audit

The portal read end to end — objects, properties, automation, permissions, integrations and the reports leadership actually opens.

02

Architect

The model written down before it is built: objects, lifecycle, ownership and the definitions every report has to agree on.

03

Build

Configuration, automation and integration built to that model, in a sequence that leaves the team working throughout.

04

Hand over

Documentation, enablement for the people who run it daily, and a period operating alongside your team until it is genuinely theirs.

Where it usually goes wrong

Designed for the report, not the agent.

Add three required fields so the reporting is richer and every ticket now takes twenty seconds longer. Across sixty tickets a day that is a person, and within a month agents are filling the fields with whatever passes validation. Agent time is the constraint, not data completeness.

Frequently asked

What people ask before they commit.

Is Service Hub good enough to replace Zendesk?

For most mid-market teams yes, and the shared record with sales is worth more than the features you give up. For very high volume with complex routing we will tell you honestly if it is not.

Can we do live chat without staffing it constantly?

Yes, with availability-aware chatflows that switch to a form or a bot outside hours. A chat widget nobody answers is worse than no widget.

How do SLAs work in HubSpot?

Response and resolution targets with business hours, per pipeline or per tier. They are less granular than a dedicated help desk, which matters if you have contractual SLAs to evidence.

Can customers see their tickets?

Yes, through the customer portal, with their history and knowledge base access. It reduces status-check volume noticeably.

How long does it take?

Three to eight weeks depending on pipeline complexity and whether a knowledge base is being migrated.

Operators we build with
ThalesImpervaCameoMozAPMEXRaySecurBolsterHuifyRegency Health CareNiche Academy
Start a project

Route it properly.

Tell us what you are running

What the system does today, where it breaks, and when it has to work. An engineer reads it — you get an answer inside one business day, not a sequence.

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