We believe the best companies are built by people who have done it before — who know what breaks at scale, what customers actually need, and when to kill a good idea to make room for a great one.
Twenty years of founding, shipping, and scaling across hardware, e-commerce, analytics, and HR tech. Every venture sharpened the craft. Draidel is where it all compounds.
Strategy decks collect dust. We prototype, test, and ship. If an idea can't survive contact with a real user, it doesn't survive.
We don't advise from the outside. We build from the inside — with our own capital, our own hands, and our own reputation on the line.
Knowing when to stop is as important as knowing when to start. We've exited ventures, sunset products, and pivoted hard — always in service of what's next.
“A place where new ideas are born —
and where some are purposefully retired
so better ones can thrive.”
Founded in Buenos Aires by Ariel Rajmaliuk and Ary Frischman.
If you're building something ambitious, we're ready to meet you there — with experience, curiosity, and lessons learned the hard way.
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