One team, five capabilities.
Go to market, revenue operations, HubSpot, AI and data, engineering. Most firms sell one of these and subcontract the rest. We have run all five out of the same team, from Miami and five other markets, because the seams between them are where revenue systems break.
Five capabilitiesSix marketsSince 2015
Capabilities
What we are for.
One team. One invoice.
Services — DraidelThe work itself
What a capability looks like once it has a scope.
- MigrationsSalesforce · Pardot · Marketo · Zoho · history intact
- ImplementationsMulti-hub · custom objects · permissions
- IntegrationsNetSuite · billing · product · warehouse
- DevelopmentPrivate apps · serverless · modules · CMS
- Data and reportingWarehouse · contracts · one definition
- AI implementationScoped to a number it moves
- RevOps instrumentationStages · routing · forecast
- Training and handoverAdmins · operators · documentation
The seams are where revenue systems break.
A migration that ignores the reporting definition. An integration nobody trained the operators on. An AI pilot wired into a data model that was never cleaned. We would rather own the whole seam than hand you four vendors and a diagram of who to call.
Operators we build with










Start a project
Tell us what you need built.
Tell us what you are running
What the system does today, where it breaks, and when it has to work. An engineer reads it — you get an answer inside one business day, not a sequence.