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Mission Control

The HubSpot Space Systems Migration Challenge. A structured hackathon built around a realistic migration — same company, same messy data, same constraints for every team. Pre-register to be first to know when it opens.

Status Pre-registrationDate TBAFormat TBAOrganiser Draidel
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The event

Built on precision.

Mission Control is not a typical hackathon. Every team receives the same fictional company — OrbitalOps Systems — with the same messy data and the same constraints. Design the right HubSpot data model, migrate the data, preserve associations, handle edge cases, and leave the portal ready for real business operations.

Pre-register now →
The format

Four rules that make it fair.

01

Same scenario for every team

Everyone works from the same fictional company, the same data exports, the same constraints. No ambiguity, no subjectivity.

02

Build it inside HubSpot

Design the schema, create custom objects, map associations, and execute the migration. The portal is the deliverable.

03

Scored on measurable criteria

Migration accuracy, data quality, schema design, idempotency — not a pitch deck. Your portal speaks for itself.

04

For real HubSpot professionals

This is not a beginner workshop. It is a serious technical challenge for people who already work with HubSpot at depth.

The shape of it
1company, and every team gets the same mess
6scoring dimensions, published before the event
0demo decks — the portal is the deliverable
Why this is different

Most hackathons reward presentation. This one rewards execution.

Winning is not decided by a panel watching demos. It is determined by objective evaluation of your HubSpot portal against defined rubrics.

What that buys you

Three things a level playing field makes possible.

One scenario for everyone

Every team gets the same company, the same data, the same mess. No gaming the format. The best implementation wins.

Measurable scoring

No demo theatre. Objective evaluation of the portal you actually built, against rubrics published in advance.

Realistic business context

OrbitalOps Systems is not a toy problem. It has the data complexity, edge cases, and operational requirements of a real B2B company.

The portal is the deliverable.

The briefing

OrbitalOps Systems.

A fictional aerospace and industrial B2B company with real-world data complexity. OrbitalOps sells spacecraft and related systems, manages missions and customer programs, handles spare parts and inventory, and runs support, warranty, and service operations. Their data lives across legacy platforms, spreadsheets, and disconnected APIs. Your challenge: bring it all into HubSpot and make it work.

The challenge

What teams will solve.

01

Data modeling and custom objects

Decide what belongs in standard HubSpot objects and what requires custom objects. Design the right schema.

02

Association architecture

Map every relationship — contacts to companies, deals to spacecraft, missions to spare parts. Associations are what make HubSpot usable.

03

Migration pipeline

Build a repeatable import process from CSV exports, API responses, and legacy data formats. Clean, transform, load — at scale.

04

Data cleanup and deduplication

Normalize inconsistent records, handle duplicates, fix formatting issues, and validate data integrity across objects.

05

Edge cases and exceptions

Orphaned records, circular references, missing required fields, conflicting data sources. Real data is messy. Handle it.

06

Operational readiness

The portal must be usable — workflows, views, reports, dashboards. A clean migration means nothing if the team cannot operate in it.

Scoring

How winning works.

20% · Migration accuracy

Data completeness, field mapping correctness, record counts, and referential integrity across objects.

20% · Schema design

Custom object architecture, property definitions, naming conventions, and logical data organization.

15% · Association accuracy

Relationship mapping between objects — correct types, directions, labels, and no orphaned references.

15% · Data quality

Deduplication, normalization, consistent formatting, validated fields, and clean records.

15% · Re-run safety

Idempotent imports, delta sync handling, no duplicate creation on retry. A migration you can trust to run again.

15% · Operational readiness

Workflows, views, dashboards, and reports that make the HubSpot portal ready for daily operations. Final weights and detailed rubrics are published before the event.

Who should join

Built for the ecosystem.

HubSpot developers

You build on the HubSpot platform daily. Custom objects, APIs, integrations — this is your arena.

Solutions architects

You design CRM systems for clients. This challenge tests how you think about data architecture at scale.

RevOps professionals

You live at the intersection of sales, marketing, and operations. Schema design and operational readiness are your domain.

CRM consultants and agencies

You do this for clients every week. Show what your team can do when the playing field is level.

Technical founders

You understand both the business logic and the technical execution. This challenge rewards systems thinking.

Sponsors and partners

You are invested in the HubSpot ecosystem and want to connect with top-tier talent. We want to hear from you.

Judges and mentors

You have deep HubSpot expertise and want to help shape a meaningful event. Your perspective matters.

Companies evaluating talent

You are looking to discover and recruit skilled HubSpot professionals. This event surfaces real ability.

Sponsors, partners and contributors

Help shape this event.

Sponsors

Brand visibility in front of top HubSpot professionals.

Partners and agencies

Collaborate on challenge design and event production.

Judges and mentors

Contribute your expertise and shape evaluation criteria.

Companies

Identify and recruit proven HubSpot talent. Use the pre-registration form below and select the role that fits you best.

Pre-registration

Join the waitlist.

The event is still being shaped. By pre-registering, you will be the first to receive:

  • Date, venue, and format announcements
  • Early access when applications open
  • Sponsor and partner details
  • Invitations to help shape the event

Pre-register

No commitment — this is a waitlist, not an application.

Book a call instead →
Frequently asked questions

What we can answer now.

When and where is this happening?

The date and venue have not been confirmed yet. This page is for pre-registration — join the waitlist and you will be the first to know when details are announced.

Is this an official HubSpot event?

No. Draidel is a HubSpot partner, but Mission Control is an independent event organized by Draidel. It is not sponsored, endorsed, or affiliated with HubSpot Inc.

Do I need to be a HubSpot expert to participate?

This is designed for professionals with meaningful HubSpot experience — developers, solutions architects, RevOps specialists, and consultants. If you work with custom objects, APIs, or migrations regularly, you are the right fit.

How much does it cost?

Pricing has not been finalized. Pre-registered participants will receive pricing details and early access before public registration opens.

Can I participate solo or do I need a team?

Format details — team size, composition rules, and solo participation options — are still being defined. Pre-register to receive updates as the format is finalized.

What do winners receive?

Prizes and recognition details will be announced as the event takes shape. Expect meaningful rewards that reflect the caliber of the challenge.

Is this event online or in person?

The format has not been confirmed yet. Pre-register to be notified when this is decided.

Will sponsors or partners be involved?

We are actively exploring partnerships with HubSpot ecosystem companies, agencies, and platforms. If you are interested in sponsoring or partnering, select that option in the pre-registration form.

How will the scenario data be provided?

Participants will receive a complete data package including CSV exports, API documentation, and a business context brief. Details will be shared closer to the event with registered participants.

The future is precision.

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