Jamming
Separating B2B from B2C, cutting tool waste, and building a lean operation
Jamming's B2B and B2C operations were tangled into a single workflow, making it impossible to optimize either side independently. The company was paying for overlapping tools with redundant functionality, multi-channel conversations with leads and clients were unmanaged, and there was no structured lead capture or internal communication framework. The team needed clarity on what to keep, what to cut, and how to run both sides of the business efficiently.
A structured
methodology
As-Is Process Mapping
Documented every workflow across both B2B and B2C operations, identified where processes overlapped, and mapped the full tool landscape to understand what was being used, what was redundant, and what was missing.
To-Be Design & Gap Analysis
Designed separated process architectures for B2B and B2C, each with its own pipeline logic and team workflows. Identified tool overlap and budget waste, then designed a streamlined tech stack that eliminated redundancy without losing capability.
Tech Stack Optimization
Consolidated the tooling budget into an effective, focused stack: HubSpot for CRM and automation, Slack for internal operations, WhatsApp for multi-channel customer conversations, and Google Workspace for a secure, unified workforce platform.
Implementation & Automation
Built the full solution: HubSpot pipelines for both B2B and B2C with distinct logic, WhatsApp automations for managing conversations at scale, landing pages for structured lead capture, and Slack workflows for internal coordination.
The solution
Process Architecture
- Dedicated B2B pipeline with enterprise logic
- Dedicated B2C pipeline with consumer workflows
- Clear cross-process boundaries and handoff rules
- Team workflow design per business unit
HubSpot & Automations
- Dual pipeline setup with distinct stage logic
- WhatsApp automation for lead and client conversations
- Landing pages for structured lead capture
- Multi-channel conversation management
Tech Stack Consolidation
- Tool overlap audit and elimination
- Budget optimization and cost reduction
- Google Workspace migration for workforce security
- Slack as the internal operational hub
Internal Operations
- Slack communication framework and channels
- Workforce security upgrade via Google Workspace
- Team onboarding flows for new processes
- Reporting structure across B2B and B2C
What changed
- Clean separation of B2B and B2C processes with dedicated pipelines and team workflows
- Eliminated overlapping tools and consolidated into a lean, cost-effective tech stack
- Multi-channel conversation management via HubSpot and WhatsApp automations
- Structured lead capture through purpose-built landing pages
- Improved internal operations and team coordination with Slack as the communication backbone
- Secure and unified workforce platform with Google Workspace replacing fragmented tools
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