The audience is enormous and anonymous.
The audience lives on someone else's platform. Access to it is rented, and the terms change without notice. Everything the principal earns — brand deals, appearances, merchandise, a donor or supporter file — depends on reaching it. We build the record: audience data owned first-party, deals tracked from offer through obligation, and permissions tight enough that the principal's file is not the whole staff's.
You reach millions, and own none of the addresses.
The follower count sits on a platform that rents it back. Next to it: a Shopify store, an SMS list, an email file from three tours ago, and a donor export from the last cycle, none of them sharing an identifier. So the team cannot say which supporters bought merchandise, which donors also bought a ticket, or how much of the audience it owns rather than rents.
A follower is not a contact.
Public figures — offers and audienceEverything a signature commits you to.
One audience, one identifier
Shopify orders, Klaviyo and Mailchimp files, SMS subscribers, ticketing exports and ActBlue or WinRed receipts resolved to one contact record, with consent and source held per channel so the owned list is countable and the rented one is labelled.
Offer to obligation
A deal pipeline that does not stop at signature. Flight dates, category exclusivity, usage windows, approval rounds and option deadlines stored as dated properties, with tasks that fire before an exclusivity or a licence quietly lapses.
The donor file, modelled
Contribution records mirrored from the committee's filing system and its processors, carrying occupation, employer, designation and aggregate to date, so call time runs off capacity and history rather than a spreadsheet exported on Friday.
Built for the filing deadline
Limits, prohibited-source flags, and refund, redesignation and reattribution states as first-class fields — the CRM designed around the compliance surface. The filing system stays the system of record. We architect the CRM; we are not your counsel or your filer.
Who can see the principal
Team and property-level permissions so a tour vendor, a volunteer lead and a brand partner each see their slice and never the personal contacts, the donor file or the offer history. Exports scoped and logged.
One revenue view, entities apart
One revenue view across endorsements, appearances, merchandise and contributions, with entity and committee kept separate in the data model so a campaign, a PAC and a personal LLC never blend into a single number.
Built between cycles.
The file audit
Two weeks inside the actual work — the offer inbox, the manager's phone, the last export from the filing system. We map every place a supporter, a donor or a deal currently lives.
Objects and owners
We define the objects: contact, offer, deal, obligation, entity, committee, contribution. Each one gets a single authoritative source, and anything that gets filed stays authoritative in the filing system.
Wire the platforms
Integrations and permissions built together. Commerce, email, SMS, ticketing and contribution platforms write into one record, with property-level access and logged exports from the first day, not from the audit.
Handover
Your team runs it. Documented objects, a named owner on every pipeline stage, and a reporting set the principal's manager and the finance director can both open without a translator.
Closed Won is where the deal starts.
A footwear endorsement signed in March carries category exclusivity that outlives its flight dates and a usage window that expires nine months in. The CRM marks it Closed Won and stops. A year on, nobody can say which categories are locked or when the renewal option lapses, so the team pitches into a conflict and hears it from the brand's lawyer.
