--- title: Vercel — Platforms — Draidel description: "The front end of the go-to-market surface: preview deploys marketing actually uses, and form and tracking wiring that survives a deploy." --- Draidel. **000***%* We build companies — Edition 2026 [Skip to content](https://www.draidel.com/vercel#main-content) [Draidel.](https://www.draidel.com/) 01[Menu](https://www.draidel.com/vercel#k-menu) Miami · Six markets · Since 2015 [*01*Services](https://www.draidel.com/services)[*02*Industries](https://www.draidel.com/industries)[*03*HubSpot](https://www.draidel.com/hubspot)[*04*Platforms](https://www.draidel.com/platforms)[*05*About](https://www.draidel.com/about)[*06*Events](https://www.draidel.com/events)[*07*Contact](https://www.draidel.com/contact) [Services](https://www.draidel.com/services) - [Go To Market](https://www.draidel.com/go-to-market) - [RevOps](https://www.draidel.com/revops) - [AI & Data](https://www.draidel.com/ai-data) - [Engineering](https://www.draidel.com/engineering) [Industries](https://www.draidel.com/industries) - [SaaS](https://www.draidel.com/industries/saas) - [Law Firms](https://www.draidel.com/industries/law-firms) - [Mass Torts](https://www.draidel.com/industries/mass-torts) - [AI](https://www.draidel.com/industries/ai) - [Home Care Agencies](https://www.draidel.com/industries/home-care-agencies) - [Health Care](https://www.draidel.com/industries/health-care) - [BPO](https://www.draidel.com/industries/bpo) - [Venture Capital](https://www.draidel.com/industries/venture-capital) - [View all→](https://www.draidel.com/industries) [HubSpot](https://www.draidel.com/hubspot) - [Audit](https://www.draidel.com/hubspot-audit) - [Onboarding](https://www.draidel.com/hubspot-onboarding) - [Consulting](https://www.draidel.com/hubspot/consulting) - [Implementation](https://www.draidel.com/hubspot-implementation) - [Migration](https://www.draidel.com/hubspot/migration) - [Integration](https://www.draidel.com/hubspot/integration) - [Development](https://www.draidel.com/hubspot/development) - [Training](https://www.draidel.com/hubspot/training) - [Pricing](https://www.draidel.com/hubspot-pricing) [Platforms](https://www.draidel.com/platforms) - [Salesforce](https://www.draidel.com/salesforce) - [NetSuite](https://www.draidel.com/netsuite) - [Microsoft Dynamics](https://www.draidel.com/microsoft-dynamics) - [ClickUp](https://www.draidel.com/clickup) - [Intercom](https://www.draidel.com/intercom) - [Notion](https://www.draidel.com/notion) - [Snowflake](https://www.draidel.com/snowflake) - [Databricks](https://www.draidel.com/databricks) - [View all→](https://www.draidel.com/platforms) Company - [About](https://www.draidel.com/about) - [Ventures](https://www.draidel.com/ventures) - [Case studies](https://www.draidel.com/case-studies) - [Events](https://www.draidel.com/events) - [Partners](https://www.draidel.com/partners) - [Compliance](https://www.draidel.com/compliance) - [Contact](https://www.draidel.com/contact) 66 West Flagler St, Miami [Start a project →](https://www.draidel.com/contact) [Close](https://www.draidel.com/vercel#site-header) Platforms # The go-to-market surface, in *production.* The front end is where every campaign, every form and every tracked click actually lands. We build it on Vercel so marketing can see a change before it ships, and so the wiring underneath survives the next deploy. Preview deploysCMS boundaryForms and trackingSpeed The problem ## Marketing cannot see the page until it is *live.* A change gets described in a ticket, argued about in a thread, and approved on a screenshot. Then it goes to production and somebody finds the broken form. The review step everyone wants already exists in the platform — most teams simply never had it wired to the people doing the reviewing. ## Every branch gets a *URL*. Vercel What we do ## What the front end has to do. ### Preview deploys as the review step Every branch gets a real URL a marketer can open on a phone and comment on. Approval happens on the page itself rather than on a screenshot pasted into a thread. ### The CMS to front end boundary A defined contract for what the CMS owns and what the code owns, so a copy change never needs a developer and a layout change never needs a migration. ### Forms and tracking that survive a deploy Submissions, consent and analytics wired once, in one place, with tests. A redesign should not quietly disconnect the thing that creates the contact record. ### Speed as a conversion fact Images, fonts and third party scripts budgeted against what they cost the visitor, not against a score in a report. Slow pages lose forms before anyone reads the copy. ### Routing, redirects and campaign paths Landing paths, localisation and legacy URLs handled at the edge rather than in a spreadsheet of redirects nobody has opened since the migration. ### Handover to the marketing team Branch, preview, approve, merge — written down and practised, so shipping the front end is not a favour a single engineer does on request. How it runs ## Audit, contract, build, hand over. 01 ### Audit What the current front end costs a visitor, what breaks on deploy, and which tracked events are already silently missing. 02 ### Contract The boundary written down: what editors change without a deploy, what a deploy is allowed to touch, and who approves each. 03 ### Build Components, routing, forms and tracking built with previews on from the first branch, so review is part of the work rather than a stage at the end. 04 ### Hand over The team ships a real change themselves, through preview and into production, before we call it done. Where it usually breaks ## The tracking goes quiet and nobody *notices.* A form posts to an endpoint that moved. A consent banner blocks the script that fires the event. Nothing errors, the page looks correct, and pipeline just thins out for a month. We put the wiring under test and alert on the submission, not on the build. Operators we build with ![Thales](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/thales.svg)![Imperva](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/imperva.png)![Cameo](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/cameo.png)![Moz](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/moz.png)![APMEX](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/apmex.png)![RaySecur](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/raysecur.svg)![Bolster](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/bolster.png)![Huify](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/huify.svg)![Regency Health Care](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/regency.svg)![Niche Academy](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/niche-academy.svg)![Thales](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/thales.svg)![Imperva](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/imperva.png)![Cameo](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/cameo.png)![Moz](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/moz.png)![APMEX](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/apmex.png)![RaySecur](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/raysecur.svg)![Bolster](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/bolster.png)![Huify](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/huify.svg)![Regency Health Care](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/regency.svg)![Niche Academy](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/logos/niche-academy.svg) Start a project ## Tell us what breaks on every *deploy.* ## Tell us what you are running What the system does today, where it breaks, and when it has to work. An engineer reads it — you get an answer inside one business day, not a sequence. [Book a call →](https://www.draidel.com/office-hours) #### [Services](https://www.draidel.com/services) - [Go To Market](https://www.draidel.com/go-to-market) - [RevOps](https://www.draidel.com/revops) - [AI & Data](https://www.draidel.com/ai-data) - [Engineering](https://www.draidel.com/engineering) #### [Industries](https://www.draidel.com/industries) - [SaaS](https://www.draidel.com/industries/saas) - [Law Firms](https://www.draidel.com/industries/law-firms) - [Mass Torts](https://www.draidel.com/industries/mass-torts) - [AI](https://www.draidel.com/industries/ai) - [Home Care Agencies](https://www.draidel.com/industries/home-care-agencies) - [Health Care](https://www.draidel.com/industries/health-care) - [BPO](https://www.draidel.com/industries/bpo) - [Venture Capital](https://www.draidel.com/industries/venture-capital) - [View all→](https://www.draidel.com/industries) #### [HubSpot](https://www.draidel.com/hubspot) - [Audit](https://www.draidel.com/hubspot-audit) - [Onboarding](https://www.draidel.com/hubspot-onboarding) - 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[Careers](https://careers.draidel.com) - [Privacy](https://www.draidel.com/privacy) - [Terms](https://www.draidel.com/terms-and-conditions) - [Brand guide](https://www.draidel.com/brandguide) Nes gadol haya sham ```json { "@context" : "https://schema.org", "@id" : "https://www.draidel.com/#organization", "@type" : "ProfessionalService", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Miami", "addressRegion" : "FL", "streetAddress" : "66 West Flagler St" }, "description" : "Technical consulting firm and venture studio building revenue systems — migrations, RevOps, HubSpot architecture, AI and data, and engineering.", "foundingDate" : "2015", "knowsAbout" : [ "Revenue operations", "HubSpot CMS and CRM architecture", "CRM migration", "Systems integration", "Data warehousing", "Applied AI" ], "name" : "Draidel", "sameAs" : [ "https://www.linkedin.com/company/draidel", "https://www.instagram.com/draidel" ], "slogan" : "We build companies.", "url" : "https://www.draidel.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.draidel.com/#website", "@type" : "WebSite", "inLanguage" : "en", "name" : "Draidel", "publisher" : { "@id" : "https://www.draidel.com/#organization" }, "url" : "https://www.draidel.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.draidel.com/vercel#webpage", "@type" : "WebPage", "about" : { "@id" : "https://www.draidel.com/#organization" }, "description" : "The front end of the go-to-market surface: preview deploys marketing actually uses, and form and tracking wiring that survives a deploy.", "inLanguage" : "en", "isPartOf" : { "@id" : "https://www.draidel.com/#website" }, "name" : "Vercel — Platforms — Draidel", "url" : "https://www.draidel.com/vercel" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.draidel.com/vercel#breadcrumb", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://www.draidel.com/", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "name" : "Vercel", "position" : 2 } ] } ```