Invitation-only · Buenos Aires

Modernization & Efficiency

CRMs, ERPs, AI, agents, automation. Everything you need to modernize your company without breaking what already works.

May 7, 2026 · Buenos Aires, Argentina

  • Ary Frischman — Ary Frischman
  • Ariel Rajmaliuk — Ariel Rajmaliuk
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  • Platinum HubSpot Partner
  • 20+ years
  • 6 countries
  • May 7, 2026
The event

Built for decision-makers

CRM, ERP, AI, automation — there are more tools than ever, and choosing wrong is as costly as not choosing at all. We bring together a select group of leaders who have already modernized their companies with those about to do so. No theory, no vendor pitches — real conversations between peers, concrete tools, and a plan for your operation.

  • Buenos Aires — in person
  • Invitation-only — a select group of leaders
  • Operators on stage, not vendors

  • The modern company stack

    CRM, ERP, automation, BI — what each tool does, when you need which, and how they connect. HubSpot, Salesforce, SAP, Odoo, and more.

  • AI and agents in operations

    Not the AI from the headlines — the practical kind. Agents that qualify leads, chatbots that resolve tickets, automations that replace manual work.

  • How to plan a modernization

    Where to start, what to prioritize, and how not to break everything in the process. The real roadmap to go from spreadsheets and WhatsApp to an integrated system.

  • The decade ahead

    Agentic workflows, AI-native companies, how the role of operators and salespeople is changing. What your company needs to stay ahead.

Save the date

May 7

Buenos Aires, Argentina

Venue to be confirmed
Register to receive details
Speakers

Leaders who operate, not just opine

Professionals with real-world experience in modernization, efficiency, and business growth.

  • Ary Frischman

    Ary Frischman

    CEO, Draidel

    Leading Draidel, Ary bridges business strategy and technical execution. He specializes in helping companies modernize their commercial operations, implement CRMs, and build systems that drive sustainable growth.

  • Ariel Rajmaliuk

    Ariel Rajmaliuk

    CTO, Draidel

    Responsible for Draidel's technical architecture and the solutions it delivers to clients. Ariel combines product vision with technical execution to design systems that scale.

More speakers to be confirmed soon

Why attend

What you will take away

  • Understand what tools you need

    CRM vs ERP vs automation vs BI. Every company is different — leave knowing exactly what each platform solves and what your next step should be.

  • See AI applied to real operations

    Live demos of agents managing leads, assistants handling support, and workflows eliminating repetitive tasks. No buzzwords.

  • Learn from those who have done it

    Real case studies from companies that modernized their operations — what worked, what did not, and what it cost.

  • A roadmap for your industry

    Fintech, agriculture, construction, services, retail — each sector has unique challenges. Walk away with a realistic plan for yours.

  • Connections that matter

    Network with founders, CTOs, and operations leaders solving the same problems you are, across diverse industries.

  • A vision of what is coming

    Agentic AI, companies running with a third of the team, platforms that configure themselves. What is real today and what will change everything in three years.

Who it is for

This event is for you

A room of operators who decide what their companies run on.

  • Founders and CEOs

    You make the strategic decisions and want your company to run on modern systems — not patches and spreadsheets.

  • COOs and operations leaders

    You are responsible for making things work — you need processes that scale without adding headcount to every problem.

  • CTOs and technology leaders

    You choose and implement the platforms that power the operation. You want to know what is worth it and what is hype.

  • Sales and commercial directors

    You are looking for a more predictable, efficient, and data-driven commercial operation — not one built on intuition.

  • Fintech, agriculture, construction, retail, services

    Modernization is not just for tech startups. Every industry has its own challenges — and its own opportunities.

  • Those leading internal transformation

    Project managers, RevOps, internal consultants — the ones pushing change from within who need the arguments and the tools.

Registration

Request your invitation

This is a limited-access event. Leave your details and our team will contact you to confirm your spot.

Frequently asked questions

When and where is the event?

May 7, 2026 in Buenos Aires, Argentina. The venue will be confirmed to attendees ahead of the public announcement.

How does the invitation work?

Fill out the form with your details. Our team reviews each application and contacts you to confirm your participation. We prioritize leaders from companies actively modernizing or evaluating it.

Is it only for tech companies?

No. The event is designed for companies in any industry — fintech, agriculture, construction, retail, services, manufacturing — that want to modernize how they operate, sell, and grow.

Will specific tools be covered?

Yes. We cover CRMs (HubSpot, Salesforce), ERPs (SAP, Odoo), automation tools, BI, and applied AI platforms. Not just what they do, but when each one makes sense.

Will more speakers be announced?

Yes. Additional speakers and panelists will be confirmed in the coming weeks. Register to receive updates.

What technical level do I need?

None in particular. The content is aimed at business and operations leaders, not developers. If you make decisions about tools, processes, or team — this is for you.

The event

May 7, 2026 — Buenos Aires

Leave your details and our team will contact you to confirm your participation.

Request an invitation
  • Invitation-only
  • A founder in the room
  • Venue confirmed to attendees first