A predictable revenue engine
A forecastable pipeline and growth motion that reaches beyond referrals.
10
September 2026
New York City
08:30 — 12:00By RSVP
Go-to-market summit
One morning in Manhattan for the people who build revenue. Go-to-market, RevOps, and AI — the operating layer behind modern growth, with operators who have actually shipped it.
- Hosted by Draidel
- ·Platinum HubSpot Partner
- ·20+ years
- ·6 countries
Go-To-MarketRevOpsAI & AutomationPipelineHubSpotGrowthLive TalksOperationsGo-To-MarketRevOpsAI & AutomationPipelineHubSpotGrowthLive TalksOperations
The interest is waking up
Search interest in go-to-market is exploding
Search interest · worldwide · last 5 years
Peak interest: 100 — the last data point on the curve.
Near-zero until 2025 — then roughly 50x in 18 months. We're at the start of the curve.
It's not alone
The whole family of roles rises together
Search interest · worldwide · last 5 years
Average interest
Go-to-market got technical across every role, not just one.
Where it comes from
The evolution of go-to-market
2005–2015
SalesOps
CRM, process, territory
2010–2018
MarketingOps
Marketing automation, demand gen
2015–2023
RevOps
Cross-functional alignment
2020–2024
Revenue Systems
Technical skills plus revenue
2023–today
GTM Engineering
Build, automate, architecture
The name crystallized around 2023 — but the need had been building for years.
Accelerated by tool sprawl, mature and accessible AI, and pressure for efficiency.
2005–2015
SalesOps
CRM, process, territory
2010–2018
MarketingOps
Marketing automation, demand gen
2015–2023
RevOps
Cross-functional alignment
2020–2024
Revenue Systems
Technical skills plus revenue
2023–today
GTM Engineering
Build, automate, architecture
The name crystallized around 2023 — but the need had been building for years.
Accelerated by tool sprawl, mature and accessible AI, and pressure for efficiency.
The market
A category exploding — still rare
GTM-engineer job postings · 2023 — 2025
63
1,096
3,342
202320242025
+205%Year over year
$127.5KMedian salary
For every 1 GTM Engineer
The role barely exists yet — for every GTM Engineer there are dozens of SDRs. Go-to-market just got technical.
The stack
One team now orchestrates all of this
Pipeline, data, AI, automation — one operating layer behind modern growth.
The comparison
RevOps vs. GTM Engineer
| RevOps | Dimension | GTM Engineer |
|---|
Complementary, not interchangeable — the best teams have both.
The operating model
Three layers, in order
Built from the bottom up
- 03
Data Activation
Layer 3
- Automated workflows
- Alerts & routing
- Orchestrated outbound
- Continuous measurement
- 02
Data Modeling
Layer 2
- ICP fit scoring
- Intent detection
- Churn risk
- Expansion likelihood
- 01
Data Foundation
Layer 1 · the base
- Clean structured CRM
- Defined lifecycle
- Correct fields
- Clear ownership
Critical: jumping to layer 3 without 1 and 2 just produces faster chaos.
Why this matters now
Expertise scales when the operation does
Growth teams are under pressure to scale efficiently, sharpen the customer experience, and prove the numbers. Most still run on disconnected tools and tribal knowledge — and scale only amplifies the friction.
- 01Customer data split across CRMs, spreadsheets, and inboxes
- 02Pipeline and forecasts that live in people's heads
- 03Marketing, sales, and delivery working from different numbers
- 04Handoffs that depend on heroics, not systems
- 05No clear view of which motions are actually profitable
- 06AI pilots that never escape a single team
What you'll take away
06 topicsWhat you'll take away
- 02
One source of truth
Marketing, sales, and delivery aligned on one system — no more reconciling reports.
- 03
HubSpot, done right
Acquisition, pipeline visibility, and a clean sales-to-delivery handoff.
- 04
AI that earns its keep
Automating the repetitive work and sharpening decisions — no theatre.
- 05
Scalable delivery
Onboarding and delivery workflows that don't break when you double.
- 06
Bottlenecks & margin
Finding the operational drag quietly capping growth and profitability.
The tracks
ScrollFour tracks, one morning
- 01
Go-To-Market
A forecastable pipeline and a growth motion that scales past founder-led and partner-led referrals.
- 02
Revenue Operations
One operating system across marketing, sales, and delivery — a single source of truth, end to end.
- 03
AI & Automation
Applying AI to the repetitive work and the decisions that matter — without the AI strategy theatre.
- 04
Live Talks
Operators on stage sharing what actually shipped — the frameworks, the numbers, and the misses.
Speakers
On the stage
Hosted by Draidel's founders, with HubSpot-ecosystem leaders and operators to be announced.
The morning
One focused morning, hour by hour
A networking breakfast, four working sessions, and a closing discussion — 08:30 to 12:00.
- 0108:30 — 09:00
Doors & networking breakfast
Coffee and structured introductions — meet the room before the sessions begin.
- 0209:00 — 09:45
Opening: the modern go-to-market engine
Ary Frischman · CBO & Co-Founder, Draidel
How leading teams operationalize growth — from pipeline to delivery, on one architecture.
- 0309:45 — 10:30
HubSpot, automation & AI for revenue teams
Ariel Rajmaliuk · CTO & Co-Founder, Draidel
The implementations that move the needle for growth — and the ones that don't.
- 0410:30 — 11:00
Break & networking
A working break to compare notes and keep the conversations going.
- 0511:00 — 11:45
GTM & RevOps frameworks — live
An interactive session on the frictions teams hit at scale — and how to design through them.
- 0611:45 — 12:00
Closing & what's next
Synthesis of the morning, open questions, and the paths to act on what you take away.
Who's in the room
Built for leaders of expertise-driven businesses
Attendance is limited and curated — invitations go to executives, founders, and partners across consulting, advisory, and professional services organizations.
Founders & CEOs
Owners turning growth into a repeatable, operational engine.
CROs & sales leaders
Revenue leaders building a forecastable pipeline.
RevOps & GTM leaders
Operators aligning marketing, sales, and delivery.
Marketing leaders
Demand and growth leaders connecting spend to revenue.
Consulting & advisory partners
Expertise-led firms scaling how they grow and deliver.
Growth-stage operators
Teams scaling a complex, multi-motion go-to-market.
RSVP — limited seats
Save your seat
Seats are limited and the room is curated. RSVP and we'll review your request — the Go-To-Market Summit is built for founders, revenue leaders, and operators who build growth for a living.
Your details
Frequently asked
Is there a cost to attend?
No. Attendance is complimentary for approved guests.
Who is this summit for?
Founders, CROs, RevOps and GTM leaders, marketers, and consulting and advisory partners — people who build revenue. It's for business leaders, not engineers.
Will there be product demos?
No. The focus is on processes, frameworks, and lessons from real go-to-market and revenue teams.
How many people will be in the room?
Seats are capped to keep the conversation high-quality and the introductions meaningful. RSVP early.
Do I need to be a HubSpot customer?
No. It is open to any team interested in go-to-market, RevOps, growth, and operational modernization — whatever your current stack.
Can I speak or partner?
Yes — a few speaker and partner slots are open. RSVP and tell us what you'd bring; we'll follow up.
The summit
The firms scaling fastest aren't the ones with more tools. They're the ones whose teams, processes, and technology pull in the same direction.
Join the Go-To-Market Summit — one morning in New York on the operating layer behind modern growth.