--- title: How Bing and Google's Digital Ad Platforms Operate Differently description: How Bing and Google's Digital Ad Platforms Operate Differently --- Draidel. **000***%* We build companies — Edition 2026 [Skip to content](https://www.draidel.com/blog/how-bing-and-googles-digital-ad-platforms-operate#main-content) [Draidel.](https://www.draidel.com/) 01[Menu](https://www.draidel.com/blog/how-bing-and-googles-digital-ad-platforms-operate#k-menu) Miami · Six markets · Since 2015 [*01*Services](https://www.draidel.com/services)[*02*Industries](https://www.draidel.com/industries)[*03*HubSpot](https://www.draidel.com/hubspot)[*04*Platforms](https://www.draidel.com/platforms)[*05*About](https://www.draidel.com/about)[*06*Events](https://www.draidel.com/events)[*07*Contact](https://www.draidel.com/contact) [Services](https://www.draidel.com/services) - [Go To Market](https://www.draidel.com/go-to-market) - [RevOps](https://www.draidel.com/revops) - [AI & Data](https://www.draidel.com/ai-data) - [Engineering](https://www.draidel.com/engineering) [Industries](https://www.draidel.com/industries) - [SaaS](https://www.draidel.com/industries/saas) - [Law Firms](https://www.draidel.com/industries/law-firms) - [Mass Torts](https://www.draidel.com/industries/mass-torts) - [AI](https://www.draidel.com/industries/ai) - [Home Care Agencies](https://www.draidel.com/industries/home-care-agencies) - [Health Care](https://www.draidel.com/industries/health-care) - [BPO](https://www.draidel.com/industries/bpo) - [Venture Capital](https://www.draidel.com/industries/venture-capital) - [View all→](https://www.draidel.com/industries) [HubSpot](https://www.draidel.com/hubspot) - [Audit](https://www.draidel.com/hubspot-audit) - [Onboarding](https://www.draidel.com/hubspot-onboarding) - [Consulting](https://www.draidel.com/hubspot/consulting) - [Implementation](https://www.draidel.com/hubspot-implementation) - [Migration](https://www.draidel.com/hubspot/migration) - [Integration](https://www.draidel.com/hubspot/integration) - [Development](https://www.draidel.com/hubspot/development) - [Training](https://www.draidel.com/hubspot/training) - [Pricing](https://www.draidel.com/hubspot-pricing) [Platforms](https://www.draidel.com/platforms) - [Salesforce](https://www.draidel.com/salesforce) - [NetSuite](https://www.draidel.com/netsuite) - [Microsoft Dynamics](https://www.draidel.com/microsoft-dynamics) - [ClickUp](https://www.draidel.com/clickup) - [Intercom](https://www.draidel.com/intercom) - [Notion](https://www.draidel.com/notion) - [Snowflake](https://www.draidel.com/snowflake) - [Databricks](https://www.draidel.com/databricks) - [View all→](https://www.draidel.com/platforms) Company - [About](https://www.draidel.com/about) - [Ventures](https://www.draidel.com/ventures) - [Case studies](https://www.draidel.com/case-studies) - [Events](https://www.draidel.com/events) - [Partners](https://www.draidel.com/partners) - [Compliance](https://www.draidel.com/compliance) - [Contact](https://www.draidel.com/contact) 66 West Flagler St, Miami [Start a project →](https://www.draidel.com/contact) [Close](https://www.draidel.com/blog/how-bing-and-googles-digital-ad-platforms-operate#site-header) [All posts](https://www.draidel.com/blog) # How Bing and Google's Digital Ad Platforms Operate Differently By [Ariel](https://www.draidel.com/blog/author/ariel)March 7, 20243 min read Thanks to digital advertising, promotional content may instantly reach millions of customers via various platforms. The usual suspects are Google, Facebook, and YouTube. Still, Microsoft's Bing search engine, which accounts for between [30% and 40% of all Internet searches](https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/), also has a stake in the digital marketing industry. So, if you think your Google Ads bottom-funnel acquisition ads have been optimized, Bing is a great venue to target new consumers. Bing could be a useful tool to target online shoppers throughout the holiday season, with Black Friday sales expected to bring in 30% more online shoppers this year compared to last. In this article, look at Bing in more detail and compare its digital advertising platform to that of its primary rival, Google Ads. You can also find in this article a company that is both a Bing ads agency and Google ads agency.  ## **Bing vs. Google** Customers can use search engines to find products and services, read reviews, and make purchases. As a result, search engine marketing is a successful method for reaching out to potential customers. With a [market share of over 92%](https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/), Google is the most popular search engine in 2020, making its advertising platform, Google Ads, the most extensively used marketing tool for companies to sell their products and services online. However, as we already noted, a significant chunk of internet search traffic is accounted for by Bing campaigns, a part of the Microsoft Advertising network, which can reach millions of people that Google cannot. Systems for pay-per-click and search engine advertising are both intended to assist businesses in locating their target customers, boosting traffic, and boosting sales. So how exactly do they differ? ## **Advertising Networks** Google Ads comprises the internal ad networks for search and display. The search network comprises text adverts that appear on search engine results pages, whereas the display network consists of graphics-based advertising on websites.  With more than four billion users worldwide who represent a diverse variety of ages and ethnicities, Google has a larger audience for its adverts than the bulk of other search engines, including Bing. However, because Bing is a member of the Microsoft Advertising ecosystem, its adverts also appear on Yahoo!, DuckDuckGo, and several other partner websites, [reaching nearly 1.5 billion users](https://www.searchenginejournal.com/seo-guide/meet-search-engines/). Despite having fewer users, Bing still manages to connect with 63 million people who Google Ads cannot reach. ## **Reach** Google has a larger audience, given its size. However, audience segmentation gives Bing one advantage over its rivals. Even though a substantial portion of its audience consists of young adults, Google targets and attracts a diverse spectrum of demographics, differing in age and socioeconomic position. The search engine for many devices, such as Amazon's Alexa and the 1.3 billion Windows 10 devices, is Bing, which, in contrast, has a more narrowly focused agenda. Considering that the search engine is used for more than 30% of all searches in the US, dismissing Bing as a digital advertising platform would mean ignoring more than a third of your target market. [Nearly 70% of Bing users](https://www.linkedin.com/pulse/microsoft-bing-still-relevant-anika-sharma?trk=portfolio_article-card_title) in that potential market are 35 years or older. About 38% of those people have an annual household income of $100,000 or more, and 54% are under the age of 45. Bing advertising allows you to target a larger, more targeted population than Google Ads, which only target a broad demographic. ## **Conclusion ** Due to its size and scope, Google Ads typically outperforms all other digital advertising platforms. It would be preferable to mix up your digital marketing strategy by incorporating Bing in addition to other potent digital advertising platforms. As we mentioned, Bing, a part of Microsoft Advertising, provides the opportunity to target specific demographics and unexplored markets that Google Ads ignores. It's a great way to improve your pay-per-click strategy by filling in any reach gaps. Happy Agencies provide services under your brand for marketers. You can find a ton of materials here to advance your career, whether you are just starting as a marketer or starting a new firm. Contact us if you need help with your Google Ads and [Bing campaigns](https://www.happyagencies.com/#fulfillment)!  Written by ## [Ariel](https://www.draidel.com/blog/author/ariel) [More from this author→](https://www.draidel.com/blog/author/ariel) Subscribe ## New posts, straight to your *inbox* One email when something worth reading goes up. No drip sequences, no newsletter for the sake of a newsletter. Unsubscribe in one click. We never share your address. Keep reading ## More field *notes* - ### [What is HubSpot Academy?](https://www.draidel.com/blog/what-is-hubspot-academy) Unlock the doors to digital marketing mastery with HubSpot Academy. July 16, 20244 min read Read the post→ - - ads ### [Crafting a Winning Facebook Ads Strategy](https://www.draidel.com/blog/crafting-a-winning-facebook-ads-strategy) Learn how to create a successful Facebook ads strategy that drives results and maximizes your ROI. May 31, 20244 min read Read the post→ - - agencies - marketing ### [Strategies for Growing Your Insurance Agency](https://www.draidel.com/blog/strategies-for-growing-your-insurance-agency) Discover effective strategies to help your insurance agency thrive and expand in the competitive market. May 30, 20244 min read Read the post→ #### [Services](https://www.draidel.com/services) - [Go To Market](https://www.draidel.com/go-to-market) - [RevOps](https://www.draidel.com/revops) - [AI & Data](https://www.draidel.com/ai-data) - [Engineering](https://www.draidel.com/engineering) #### [Industries](https://www.draidel.com/industries) - [SaaS](https://www.draidel.com/industries/saas) - [Law Firms](https://www.draidel.com/industries/law-firms) - [Mass Torts](https://www.draidel.com/industries/mass-torts) - [AI](https://www.draidel.com/industries/ai) - [Home Care Agencies](https://www.draidel.com/industries/home-care-agencies) - [Health Care](https://www.draidel.com/industries/health-care) - [BPO](https://www.draidel.com/industries/bpo) - [Venture Capital](https://www.draidel.com/industries/venture-capital) - [View all→](https://www.draidel.com/industries) #### [HubSpot](https://www.draidel.com/hubspot) - [Audit](https://www.draidel.com/hubspot-audit) - [Onboarding](https://www.draidel.com/hubspot-onboarding) - [Consulting](https://www.draidel.com/hubspot/consulting) - [Implementation](https://www.draidel.com/hubspot-implementation) - [Migration](https://www.draidel.com/hubspot/migration) - [Integration](https://www.draidel.com/hubspot/integration) - [Development](https://www.draidel.com/hubspot/development) - [Training](https://www.draidel.com/hubspot/training) - [Pricing](https://www.draidel.com/hubspot-pricing) - [For HubSpot reps](https://www.draidel.com/hubspot/reps) #### [Platforms](https://www.draidel.com/platforms) - [Salesforce](https://www.draidel.com/salesforce) - [NetSuite](https://www.draidel.com/netsuite) - [Microsoft Dynamics](https://www.draidel.com/microsoft-dynamics) - [ClickUp](https://www.draidel.com/clickup) - [Intercom](https://www.draidel.com/intercom) - [Notion](https://www.draidel.com/notion) - [Snowflake](https://www.draidel.com/snowflake) - [Databricks](https://www.draidel.com/databricks) - [View all→](https://www.draidel.com/platforms) #### Company - [About](https://www.draidel.com/about) - [Ventures](https://www.draidel.com/ventures) - [Case studies](https://www.draidel.com/case-studies) - [Events](https://www.draidel.com/events) - [Partners](https://www.draidel.com/partners) - [Compliance](https://www.draidel.com/compliance) - [Contact](https://www.draidel.com/contact) [Draidel.](https://www.draidel.com/) We build *companies*. ![HubSpot Solutions Partner Program — Platinum](https://www.draidel.com/hubfs/raw_assets/34/public/@projects/draidel-2026/draidel-2026-theme/assets/badges/hubspot-platinum-partner.svg) 66 West Flagler St, Miami, FL - - Migrate to HubSpot18 - [Salesforce to HubSpot migration](https://www.draidel.com/salesforce-to-hubspot-migration) - [Pipedrive to HubSpot migration](https://www.draidel.com/pipedrive-to-hubspot-migration) - [WordPress to HubSpot CMS migration](https://www.draidel.com/wordpress-to-hubspot-migration) - [Marketo to HubSpot migration](https://www.draidel.com/marketo-to-hubspot-migration) - [Pardot to HubSpot migration](https://www.draidel.com/pardot-to-hubspot-migration) - [Zoho to HubSpot migration](https://www.draidel.com/zoho-to-hubspot-migration) - [Zendesk to HubSpot migration](https://www.draidel.com/zendesk-to-hubspot-migration) - [Mailchimp to HubSpot migration](https://www.draidel.com/mailchimp-to-hubspot-migration) - [HubSpot to Salesforce migration](https://www.draidel.com/hubspot-to-salesforce-migration) - [HubSpot to HubSpot migration](https://www.draidel.com/hubspot-to-hubspot-migration) - [Webflow to HubSpot CMS migration](https://www.draidel.com/webflow-to-hubspot-migration) - [Blog migration to HubSpot](https://www.draidel.com/hubspot-blog-migration) - [Dynamics 365 to HubSpot migration](https://www.draidel.com/dynamics-365-to-hubspot-migration) - [ActiveCampaign to HubSpot migration](https://www.draidel.com/activecampaign-to-hubspot-migration) - [GoHighLevel to HubSpot migration](https://www.draidel.com/gohighlevel-to-hubspot-migration) - [Monday.com to HubSpot migration](https://www.draidel.com/monday-to-hubspot-migration) - [Podio to HubSpot migration](https://www.draidel.com/podio-to-hubspot-migration) - [Airtable to HubSpot migration](https://www.draidel.com/airtable-to-hubspot-migration) [All migrations→](https://www.draidel.com/hubspot/migration) HubSpot integrations19 - [HubSpot Salesforce integration](https://www.draidel.com/hubspot-salesforce-integration) - [HubSpot NetSuite integration](https://www.draidel.com/hubspot-netsuite-integration) - [HubSpot QuickBooks and Xero integration](https://www.draidel.com/hubspot-quickbooks-xero-integration) - [HubSpot Stripe integration](https://www.draidel.com/hubspot-stripe-integration) - [HubSpot telephony and SMS integration](https://www.draidel.com/hubspot-telephony-sms-integration) - [HubSpot to Snowflake and BigQuery](https://www.draidel.com/hubspot-snowflake-bigquery-integration) - [HubSpot Power BI and Tableau integration](https://www.draidel.com/hubspot-power-bi-integration) - [HubSpot PandaDoc and DocuSign integration](https://www.draidel.com/hubspot-pandadoc-docusign-integration) - [HubSpot Shopify and WooCommerce integration](https://www.draidel.com/hubspot-shopify-woocommerce-integration) - [HubSpot Zapier, Make and n8n integration](https://www.draidel.com/hubspot-zapier-integration) - [HubSpot Jira, Asana and ClickUp integration](https://www.draidel.com/hubspot-jira-asana-clickup-integration) - [HubSpot Zendesk and Intercom integration](https://www.draidel.com/hubspot-zendesk-intercom-integration) - [HubSpot Calendly and webinar integration](https://www.draidel.com/hubspot-calendly-integration) - [HubSpot ZoomInfo and Clearbit integration](https://www.draidel.com/hubspot-zoominfo-clearbit-integration) - [HubSpot Typeform and Jotform integration](https://www.draidel.com/hubspot-typeform-integration) - [HubSpot Okta and SSO integration](https://www.draidel.com/hubspot-okta-sso-integration) - [HubSpot Slack integration](https://www.draidel.com/hubspot-slack-integration) - [HubSpot WordPress integration](https://www.draidel.com/hubspot-wordpress-integration) - [HubSpot Workday integration](https://www.draidel.com/hubspot-workday-integration) [All integrations→](https://www.draidel.com/hubspot/integration) HubSpot development6 - [Hire a HubSpot developer](https://www.draidel.com/hire-hubspot-developer) - [HubSpot website development](https://www.draidel.com/hubspot-website-development) - [HubSpot theme and module development](https://www.draidel.com/hubspot-theme-development) - [HubSpot API development](https://www.draidel.com/hubspot-api-development) - [HubSpot app development](https://www.draidel.com/hubspot-app-development) - [HubSpot email template development](https://www.draidel.com/hubspot-email-template-development) [All development→](https://www.draidel.com/hubspot/development) HubSpot services19 - [HubSpot pricing, explained](https://www.draidel.com/hubspot-pricing) - [HubSpot audit and portal review](https://www.draidel.com/hubspot-audit) - [HubSpot onboarding partner](https://www.draidel.com/hubspot-onboarding) - [HubSpot implementation partner](https://www.draidel.com/hubspot-implementation) - [HubSpot Marketing Hub implementation](https://www.draidel.com/hubspot-marketing-hub) - [HubSpot marketing automation](https://www.draidel.com/hubspot-marketing-automation) - [HubSpot Operations Hub implementation](https://www.draidel.com/hubspot-operations-hub) - [HubSpot Enterprise implementation](https://www.draidel.com/hubspot-enterprise) - [HubSpot security and compliance](https://www.draidel.com/hubspot-security-compliance) - [HubSpot lead generation](https://www.draidel.com/hubspot-lead-generation) - [HubSpot reporting and attribution](https://www.draidel.com/hubspot-reporting) - [HubSpot data cleanup and deduplication](https://www.draidel.com/hubspot-data-cleanup) - [HubSpot custom objects](https://www.draidel.com/hubspot-custom-objects) - [HubSpot ticketing and live chat](https://www.draidel.com/hubspot-ticketing) - [HubSpot landing pages](https://www.draidel.com/hubspot-landing-pages) - [HubSpot social media management](https://www.draidel.com/hubspot-social-media) - [HubSpot Breeze and AI implementation](https://www.draidel.com/hubspot-breeze-ai) - [HubSpot managed services](https://www.draidel.com/hubspot-managed-services) - [HubSpot or Salesforce?](https://www.draidel.com/hubspot-vs-salesforce) [All HubSpot services→](https://www.draidel.com/hubspot) Go to market11 - [GTM engineering](https://www.draidel.com/gtm-engineering) - [Go to market consulting](https://www.draidel.com/go-to-market-consulting) - [Go to market operations](https://www.draidel.com/go-to-market-operations) - [Go to market strategy for SaaS](https://www.draidel.com/saas-go-to-market-strategy) - [B2B go to market strategy](https://www.draidel.com/b2b-go-to-market-strategy) - [Go to market strategy for a product launch](https://www.draidel.com/product-launch-go-to-market-strategy) - [Go to market strategy for startups](https://www.draidel.com/startup-go-to-market-strategy) - [The go to market stack](https://www.draidel.com/go-to-market-stack) - [Go to market strategy for fintech](https://www.draidel.com/fintech-go-to-market-strategy) - [Medical device go to market strategy](https://www.draidel.com/medical-device-go-to-market-strategy) - [Go to market workshop](https://www.draidel.com/go-to-market-workshop) [All go to market→](https://www.draidel.com/go-to-market) © 2026 Draidel LLC — Miami, FL - [Careers](https://careers.draidel.com) - [Privacy](https://www.draidel.com/privacy) - [Terms](https://www.draidel.com/terms-and-conditions) - [Brand guide](https://www.draidel.com/brandguide) Nes gadol haya sham ```json { "@context" : "https://schema.org", "@id" : "https://www.draidel.com/#organization", "@type" : "ProfessionalService", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Miami", "addressRegion" : "FL", "streetAddress" : "66 West Flagler St" }, "description" : "Technical consulting firm and venture studio building revenue systems — migrations, RevOps, HubSpot architecture, AI and data, and engineering.", "foundingDate" : "2015", "knowsAbout" : [ "Revenue operations", "HubSpot CMS and CRM architecture", "CRM migration", "Systems integration", "Data warehousing", "Applied AI" ], "name" : "Draidel", "sameAs" : [ "https://www.linkedin.com/company/draidel", "https://www.instagram.com/draidel" ], "slogan" : "We build companies.", "url" : "https://www.draidel.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.draidel.com/#website", "@type" : "WebSite", "inLanguage" : "en", "name" : "Draidel", "publisher" : { "@id" : "https://www.draidel.com/#organization" }, "url" : "https://www.draidel.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.draidel.com/blog/how-bing-and-googles-digital-ad-platforms-operate#webpage", "@type" : "WebPage", "about" : { "@id" : "https://www.draidel.com/#organization" }, "description" : "How Bing and Google's Digital Ad Platforms Operate Differently", "inLanguage" : "en", "isPartOf" : { "@id" : "https://www.draidel.com/#website" }, "name" : "How Bing and Google's Digital Ad Platforms Operate Differently", "url" : "https://www.draidel.com/blog/how-bing-and-googles-digital-ad-platforms-operate" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.draidel.com/blog/how-bing-and-googles-digital-ad-platforms-operate#breadcrumb", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://www.draidel.com/", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://www.draidel.com/blog", "name" : "Blog", "position" : 2 }, { "@type" : "ListItem", "name" : "How Bing And Googles Digital Ad Platforms Operate", "position" : 3 } ] } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ariel", "url" : "https://www.draidel.com/blog/author/ariel" }, "dateModified" : "2024-03-07T21:23:47.404Z", "datePublished" : "2024-03-07T21:23:47.000Z", "headline" : "How Bing and Google's Digital Ad Platforms Operate Differently", "mainEntityOfPage" : { "@id" : "https://www.draidel.com/blog/how-bing-and-googles-digital-ad-platforms-operate", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.draidel.com/hubfs/draidel%20rosa.svg" }, "name" : "Draidel LLC" } } ```