--- title: "Bing PPC Ads vs Google PPC Ads: What You Need to Know" description: "Bing PPC Ads vs Google PPC Ads: What You Need to Know" --- Draidel. **000***%* We build companies — Edition 2026 [Skip to content](https://www.draidel.com/blog/bing-vs-google-ppc-ads#main-content) [Draidel.](https://www.draidel.com/) 01[Menu](https://www.draidel.com/blog/bing-vs-google-ppc-ads#k-menu) Miami · Six markets · Since 2015 [*01*Services](https://www.draidel.com/services)[*02*Industries](https://www.draidel.com/industries)[*03*HubSpot](https://www.draidel.com/hubspot)[*04*Platforms](https://www.draidel.com/platforms)[*05*About](https://www.draidel.com/about)[*06*Events](https://www.draidel.com/events)[*07*Contact](https://www.draidel.com/contact) [Services](https://www.draidel.com/services) - [Go To Market](https://www.draidel.com/go-to-market) - [RevOps](https://www.draidel.com/revops) - [AI & Data](https://www.draidel.com/ai-data) - [Engineering](https://www.draidel.com/engineering) [Industries](https://www.draidel.com/industries) - [SaaS](https://www.draidel.com/industries/saas) - [Law Firms](https://www.draidel.com/industries/law-firms) - [Mass Torts](https://www.draidel.com/industries/mass-torts) - [AI](https://www.draidel.com/industries/ai) - [Home Care Agencies](https://www.draidel.com/industries/home-care-agencies) - [Health Care](https://www.draidel.com/industries/health-care) - [BPO](https://www.draidel.com/industries/bpo) - [Venture Capital](https://www.draidel.com/industries/venture-capital) - [View all→](https://www.draidel.com/industries) [HubSpot](https://www.draidel.com/hubspot) - [Audit](https://www.draidel.com/hubspot-audit) - [Onboarding](https://www.draidel.com/hubspot-onboarding) - [Consulting](https://www.draidel.com/hubspot/consulting) - [Implementation](https://www.draidel.com/hubspot-implementation) - [Migration](https://www.draidel.com/hubspot/migration) - [Integration](https://www.draidel.com/hubspot/integration) - [Development](https://www.draidel.com/hubspot/development) - [Training](https://www.draidel.com/hubspot/training) - [Pricing](https://www.draidel.com/hubspot-pricing) [Platforms](https://www.draidel.com/platforms) - [Salesforce](https://www.draidel.com/salesforce) - [NetSuite](https://www.draidel.com/netsuite) - [Microsoft Dynamics](https://www.draidel.com/microsoft-dynamics) - [ClickUp](https://www.draidel.com/clickup) - [Intercom](https://www.draidel.com/intercom) - [Notion](https://www.draidel.com/notion) - [Snowflake](https://www.draidel.com/snowflake) - [Databricks](https://www.draidel.com/databricks) - [View all→](https://www.draidel.com/platforms) Company - [About](https://www.draidel.com/about) - [Ventures](https://www.draidel.com/ventures) - [Case studies](https://www.draidel.com/case-studies) - [Events](https://www.draidel.com/events) - [Partners](https://www.draidel.com/partners) - [Compliance](https://www.draidel.com/compliance) - [Contact](https://www.draidel.com/contact) 66 West Flagler St, Miami [Start a project →](https://www.draidel.com/contact) [Close](https://www.draidel.com/blog/bing-vs-google-ppc-ads#site-header) [All posts](https://www.draidel.com/blog) # Bing PPC Ads vs Google PPC Ads: What You Need to Know By [Ariel](https://www.draidel.com/blog/author/ariel)March 7, 20244 min read While Google is perhaps the most popular search engine being used today, that isn't to say that it's the only one people use. In fact, there are still a lot of users that prefer to use Bing instead. And that's why it can be a good idea to not only invest in Google Ads but Bing PPC Ads as well. ## **How Do Bing PPC Ads Work?** Bing PPC Ads work much the same way as Google PPC Ads work, but there are a few fundamental differences. With Bing, the majority of their revenue comes from the advertisements themselves. Their revenue does not come from the traffic but from the ads themselves. On the other hand, Google relied on traffic, search engine rankings, and displayed ads. Much of their revenue comes from the traffic that comes from search engine rankings. Bing PPC Ads can be placed on ads.bing.com or bingads.microsoft.com. To see if Bing PPC Ads are right for your business, it's recommended to start with a Bing Ads Trial. ## **Can Bing PPC Ads Be Used to Generate Traffic?** Another difference between Bing PPC ads and Google PPC ads is that Bing PPC Ads are primarily used to generate traffic. While Google PPC Ads can sometimes be used to do this, sometimes they are more used to generate sales. If you want to improve your site's traffic, then Bing PPC Ads are a good idea. You can use them to get more traffic to your site or to convert the traffic into revenue. This means that it's possible to use Bing PPC and Bing PPC Ads to show the people who land on your site that you are offering a product or service that they are interested in. ## **Why You Should Use Bing PPC Ads** There are many reasons that you should consider adding Bing PPC Ads to your online marketing strategy, but here are some of the most important. ### **Bing Is a Key Search Engine** When you consider how many websites there are in the world, it's impossible to say that any one website is more important than another. However, it's true that there are websites that are more popular than others. For example, there are more Google users than there are Bing users. In fact, the majority of the internet uses Google, meaning that Google PPC Ads are likely to be more effective than Bing PPC Ads if your business is primarily targeting Google users. That doesn't mean that Bing PPC Ads aren't effective at all. It just means that if you want your business to go after the majority of internet users, then Google PPC Ads should be a bigger part of your marketing strategy than Bing PPC Ads. ### **It's Great for Businesses in Local Markets** If you can offer a service or product that is only available in one or two cities, then Bing PPC Ads are a good idea. That's because Bing PPC Ads help target people in the local area. Google PPC Ads, on the other hand, have more of a national reach. This means that if you're targeting a couple of cities, then Bing PPC Ads are a good idea. If you're targeting a larger region, then Google PPC Ads can be more effective. ### **It's a Great Test Platform** Another fantastic reason to consider adding Bing PPC Ads to your marketing strategy is that it's a great testing platform. This is because it allows you to test your ads without having to spend a lot of money. If you've never run an online advertising campaign before, then it can be a good idea to experiment. That way, you can see what works and what doesn't. It can also help you figure out what you need to do next in your campaign. ## **Final Thoughts** Bing PPC Ads can be a great way to bring in some extra customers for your business. If you're looking for a new way to improve your online advertising strategy, then Bing PPC Ads can be a smart investment. Star your [Bing marketing campaign](https://www.happyagencies.com/service/bing-ads-campaign/) with the help of Happy Agencies. We are a marketing company that provides white label services for marketers. Whether you are getting started as a marketer or building your new agency, you will find tons of resources here to push to the next level. Get in touch with us today! Written by ## [Ariel](https://www.draidel.com/blog/author/ariel) [More from this author→](https://www.draidel.com/blog/author/ariel) Subscribe ## New posts, straight to your *inbox* One email when something worth reading goes up. No drip sequences, no newsletter for the sake of a newsletter. Unsubscribe in one click. We never share your address. Keep reading ## More field *notes* - ### [What is HubSpot Academy?](https://www.draidel.com/blog/what-is-hubspot-academy) Unlock the doors to digital marketing mastery with HubSpot Academy. July 16, 20244 min read Read the post→ - - ads ### [Crafting a Winning Facebook Ads Strategy](https://www.draidel.com/blog/crafting-a-winning-facebook-ads-strategy) Learn how to create a successful Facebook ads strategy that drives results and maximizes your ROI. 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